Business

An interesting, relevant subject giving you a real practical insight into the world of business. The course will  equip you with the skills and knowledge needed to be successful in an increasingly competitive business world. We use a variety of resources including case studies to investigate realistic business problems. Students are encouraged to take a lively interest in current affairs as discussed in the newspapers or on radio or television. 

Business Studies opens up a wide variety of career options, for example, working:

For a leading car manufacturer as a brand manager responsible for designing the next advertising campaign for one of their cars.

As an accountant for one of the major accounting firms.
As a management consultant.
In the city buying and selling Euro bonds.
In personnel management.
For yourself.  If you are thinking of becoming a doctor or a dentist, this qualification will help you run your own business more effectively.

Course content

Theme 1: Marketing and people
Students will develop an understanding of:  
• Meeting customer needs
• The market
• Marketing mix and strategy
• Managing people
• Entrepreneurs and leaders

Theme 2: Managing business activities
Students will develop an understanding of:
• Raising finance
• Financial planning
• Managing finance
• Resource management
• External influences

Theme 3: Business decisions and strategy 
This theme develops the concepts introduced in Theme 2. Students will develop an understanding of:
• Business objectives and strategy
• Business growth
• Decision-making techniques
• Influences on business decisions
• Assessing competitiveness • Managing change

Theme 4: Global business
This theme develops the concepts introduced in Theme 1. Students will develop an understanding of:
• Globalisation
• Global markets and business expansion
• Global marketing
• Global industries and companies

Assessment

Paper 1: Marketing, people and global businesses (35% of qualification)Questions will be drawn from themes 1 and 4, and from local, national and global contexts. 

Assessment: 

  • Written examination
  • The paper comprises two sections 
  • Students answer all questions from both sections 
  • Sections A and B each comprise one data response question broken down into a number of parts, including one extended open-response question
  • Duration: 2 hours
  • 100 marks available

Paper 2: Business activities, decisions and strategy (35% of qualification)
Questions will be drawn from themes 2 and 3, and from local, national and global contexts.
Assessment: 

  • Written examination
  • The paper comprises two sections
  • Students answer all questions from both sections Sections A and B each comprise one data response question broken down into a number of parts, including one extended open-response question 
  • Duration: 2 hours
  • 100 marks available

Paper 3: Investigating business in a competitive environment (30% of qualification) 

This will assess content from all four themes. Questions will be drawn from local, national and global contexts. 

There will be a pre-released context document issued in November of the previous year. A new context will be provided each year and will relate to the examination series for the following summer. The context will focus on a broad context, such as an industry or market in which businesses operate. The question paper will be in two sections. The first section will focus on the broad context provided. The second section will focus on at least one strand within the context provided, such as a particular business. Each section will contain unseen stimulus materials comprising quantitative and qualitative evidence. Students are required to apply their knowledge and understanding from themes 1 to 4 and their understanding of the broad context to this evidence.  Students cannot take any of their research or investigation data carried out as part of the pre-release into the examination.

Assessment:

  • Written examination
  • The paper comprises two sections 
  • Students answer all questions from both sections Sections A and B each comprise one data response question broken down into a number of parts, including one extended open-response question 
  • Duration: 2 hours
  • 100 marks available

For the course specification please visit: https://qualifications.pearson.com/en/qualifications/edexcel-a-levels/business-2015.html 

United Learning